Mobile Advertising Market

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Global Mobile Advertising Market Size, Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts to 2030


The global mobile advertising market size was valued at USD 76.9 billion in 2020 and it is expected to reach USD 1234.5 billion by 2030 with the CAGR of 32% during 2020-2030. Mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections. Mobile advertising can occur as text-based ads via SMS, banner advertisements that appear on mobile website or videos. Due to the ease of access & reasonable cost of the mobile devices and availability of wireless connections, people are spending more time on their mobile devices. According to research, 29% of the world population spends about 3-5 hours and 26% spend more than 7 hours on mobile every day. Increasing number of mobile devices and rise in the use of social network platforms are boosting the growth of mobile advertising market. Moreover, the rapid advancements such as artificial intelligence (AI) and machine learning (ML) in mobile technology have made advertisers to get better insights from the consumer behavior. As a result, advertisers can easily reach to their target audience which will positively impact the mobile advertising market.

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Market Dynamics and Factors:

Rapid increase in the number of mobile devices is the key driver boosting the growth of mobile advertising market globally. As per the research study, currently there are 3.5 billion smartphone users worldwide and is expected to reach up to 7.33 billion by 2023. Moreover, advertisers are targeting the rising number of people using social media platforms for developing eye-catching in-app ads. In addition, the emergence of 5G technology will bring much quicker internet speeds and connections, which will make mobile traffic continue to grow in the coming years. Significant privacy concerns among the users could hinder the growth of the market. However, due to the global outbreak of COVID-19 pandemic, consumers are using their mobile devices for the online shopping from various e-commerce platforms and over-the-top (OTT) media services to watch movies online, which will produce large number of opportunities for the mobile advertising market players.

Market Segmentation:

  • Global Mobile Advertising Market – By Device

    • Tablets

    • Digital Cameras

    • Feature-Phones

    • Smartphones

    • others

  • Global Mobile Advertising Market – By Solution

    • Reporting & Analytics

    • Advertisement Campaign

    • Content Delivery

    • Mobile Proximity

    • Integrated Solutions

    • Others

  • Global Mobile Advertising Market – By Type

    • Rich Media

    • Display Advertising

    • In-Game Advertising

    • In-App Advertising

    • Search Advertising

    • SMS/MMS/P2P Messaging Advertising

    • Others

  • Global Mobile Advertising Market – By Vertical

    • Healthcare

    • Academia & Government

    • Hospitality & Tourism

    • Energy & Utilities

    • BFSI

    • Fast moving Consumer Goods

    • Telecommunication & IT

    • Others

  • Global Mobile Advertising Market – By Region

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • France

      • Germany

      • Italy

      • Rest of Europe

    • Asia-Pacific

      • Japan

      • China

      • India

      • Australia

      • Rest of Asia Pacific

    • ROW

      • Latin America

      • Middle East

      • Africa

New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.decisionforesight.com/toc-request/DFS020096

Geographic Analysis:

North America is the dominating region in the global mobile advertising market. It accounted the revenue share of USD 16.8 billion in 2019. Presence of the key market players such as Facebook, Inc., and Google LLC is boosting the growth of mobile advertising market in the region. Asia Pacific is expected to become the fastest-growing regions in the world owing to the increasing number of internet users and expansion of the smartphone market. Europe is also expected to grow steadily owing to the high adoption of smartphones in the region during the forecast period.

Competitive Scenario:

Some of the major players of global mobile advertising market are Facebook, Inc., Google LLC, Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Millennial Media, Inc., Chartboost Inc., Flurry Inc. and Smaato Inc.

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How will this Market Intelligence Report Benefit You?

  1. The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

  2. Exclusive insight into the key trends affecting the Global Mobile Advertising industry, although key threats, opportunities and disruptive technologies that could shape the Global Mobile Advertising Market supply and demand.

  3. The report tracks the leading market players that will shape and impact the Global Mobile Advertising Market most.

  4. The data analysis present in the Global Mobile Advertising Market report is based on the combination of both primary and secondary resources.

  5. The report helps you to understand the real effects of key market drivers or retainers on Global Mobile Advertising Market business.

The 2021 Annual Global Mobile Advertising Market offers:

  • 100+ charts exploring and analysing the Global Mobile Advertising Market from critical angles including retail forecasts, consumer demand, production and more

  • 15+ profiles of top producing states, with highlights of market conditions and retail trends

  • Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

  • Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Mobile Advertising Market type

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Decision Foresight is a market research organization known for its reliable and genuine content, market estimation and the best analysis which is designed to deliver state-of-the-art quality syndicate reports to our customers. Apart from syndicate reports, you will find the best market insights, strategies that will help in taking better business decisions on subjects that may require you to develop and grow your business-like health, science, technology and many more. At Decision Foresight, we truly believe in disseminating the right piece of knowledge to a large section of the audience and cover the in-depth insights of market leaders across various verticals and horizontals.

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