Water Purifier Market

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Global Water Purifier Market Size, Share, Growth, Industry Trends and Forecast 2020-2030


Water purification is the process of removing the contaminants from raw water to produce clean drinking water suitable for human consumption and industrial use. Water purifiers, use the process of RO (Reverse Osmosis) to force water molecules to pass through a semi-permeable membrane. Thus, the contaminants are filtered out leaving pure drinking water. Some purifiers also use ultraviolet light or activated carbon to kill germs and viruses from water. They are safe and beneficial to health because treated water is free from dust particles, pathogens, chemicals, and heavy metals. Only the necessary minerals are preserved. Moreover, water filters remove harmful parasites such as Cryptosporidium and Giardia from drinking water and reduce the risk of diarrheal diseases by 33%. Owing to this the global Water purification market size was valued at USD 36644.0 billion in 2020 and is anticipated to reach USD 84391.4 billion by 2030 with the CAGR of 8.70% over the forecast period.

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Market Dynamics and Factors:

Rising population, urbanization, increase in disposable income and industrial development resulting in water pollution is driving the water purifier market globally. According to WHO, approximately $3.5 million people die every year in the developing countries by consuming contaminated water. Therefore, health and safety concerns have fuelled the demand of water treatment systems. Major challenges include growing demand for packaged water and low penetration rate of water purifiers. In Addition to this, high cost and lack of awareness is a major restraining factor in the market growth. However, government investments in research & development activities to manufacture water purifiers with ozone, RO (Reverse Osmosis), ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies is expected to boost the market growth in the upcoming years. Increase in sales due to lucrative offers and discounts in festive seasons are also expected to have a positive impact on revenue generation. Recent developments including wi-fi technology filters and filter pitchers among others are estimated to bring more opportunities. For instance, Kent Grand plus is rapidly advancing purifier in India. It provides 7 stage purification using RO, UF, and UV and can be used for all types of water sources like bore-wells, tap – water or tanks. Kent Grand Plus can purify water with TDS (Total Dissolved Solid) as high as 2000 ppm. Portable filters like life straw go water bottles, Eureka Forbes Aqua guard bottle purifier are 100% chemical free and made up of high quality food grade plastic as per US FDA standards. They can filter up to 1000 litres of water.

Market Segmentation:

  • Global Water Purifier Market – By Technology

    • UV

    • RO

    • Gravity Based

  • Global Water Purifier Market – By Distribution Channel 

    • Retail Sales

    • Direct Sales

    • Online

  • Global Water Purifier Market – By End-User 

    • Commercial

    • Residential

  • Global Water Purifier Market – By Geography

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • France

      • Germany

      • Italy

      • Rest of Europe

    • Asia-Pacific

      • Japan

      • China

      • India

      • Australia

      • Rest of Asia Pacific

    • ROW

      • Latin America

      • Middle East

      • Africa

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Geographic Analysis:

Asia Pacific is currently dominating the global market and is anticipated to continue in the near future owing to the rising standard of living, and increased per capita income. According to a study, Asia Pacific occupied nearly 40% share of the global water purification market in 2017. China has recently developed a water purifier which has a built-in computing chip and an IoT module. It collects data on user behaviour, which will be valuable to the suppliers as well as the manufacturers. North America and Europe are considered to occupy second and third places respectively. This is majorly attributed to the presence of key manufacturers and R&D initiatives in these regions. Geographically, these regions have hard water which impacts the demand for water purifiers. RoW is also expected to witness significant growth in market as countries in these regions have scarcity of water resources.

Competitive Scenario:

The major key players are Foshan Shunde Midea Water Dispenser Manufacture Company Ltd, Coway Co. Ltd. (Korea), Unilever PLC (U.K.), Eureka Forbes Ltd (India), Kent RO Systems Ltd. (India), A. O. Smith Corporation (The U.S.), 3M Purification Inc (The U.S.), and Blue Filters Group.

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How will this Market Intelligence Report Benefit You?

  1. The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

  2. Exclusive insight into the key trends affecting the Global Water Purifier industry, although key threats, opportunities and disruptive technologies that could shape the Global Water Purifier Market supply and demand.

  3. The report tracks the leading market players that will shape and impact the Global Water Purifier Market most.

  4. The data analysis present in the Global Water Purifier Market report is based on the combination of both primary and secondary resources.

  5. The report helps you to understand the real effects of key market drivers or retainers on Global Water Purifier Market business.

The 2021 Annual Global Water Purifier Market offers:

  • 100+ charts exploring and analysing the Global Water Purifier Market from critical angles including retail forecasts, consumer demand, production and more

  • 15+ profiles of top producing states, with highlights of market conditions and retail trends

  • Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

  • Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Water Purifier Market type

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Decision Foresight is a market research organization known for its reliable and genuine content, market estimation and the best analysis which is designed to deliver state-of-the-art quality syndicate reports to our customers. Apart from syndicate reports, you will find the best market insights, strategies that will help in taking better business decisions on subjects that may require you to develop and grow your business-like health, science, technology and many more. At Decision Foresight, we truly believe in disseminating the right piece of knowledge to a large section of the audience and cover the in-depth insights of market leaders across various verticals and horizontals.

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